"World-wide attention and very high press response are goals for our opening ceremony", this was the requirement of the Board of the Ferrari World Theme Parks. ABC Event Production GmbH & Co. KG developed a concept of superlatives and staged it as an interactive show in Abu Dhabi and Las Vegas The roof of the Ferrari World Building with more than 200,000 square meters will be transformed into the largest stage in the world with enormous projection screens. A multimedia video display with spectacular three-dimensional effects and a stage show with selected world stars should have provided for an opening ceremony, which would have introduced an entry in the Guinness Book of Records.
